Wednesday, February 10, 2016

Uber discussions need to go beyond the fact it offers a cheaper ride

Outraged taxi drivers the world over telling anyone who will listen that Uber is the devil in corporate form makes it tough, even for those so inclined, to blithely accept at face value the company's argument that it's just a technology firm disrupting a sheltered industry.

It would be nice if that were the case. Easier.

But nothing is ever that easy, is it? And neither is Uber.

In fairness, you could say there's much to like about a company that can deliver a prompt ride at the push of a button, often at a cheaper price than cabs. So far, so good.

But that's only the beginning of the Uber discussion. A closer look at the company's particular brand of disobedience could quickly become unsettling...

Read More at -http://www.cbc.ca/news/business/uber-canada-gig-economy-1.3414206

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